| Platform | Impressions | Conversions / Leads | Total Spend |
|---|---|---|---|
| Google Ads V1 | 3,444 | 11 conversions | $170.65 |
| Google Ads V2 | 4,242 | 1 conversion | $219.96 |
| 159,316 | 279 leads | $6,055.87 | |
| 503,452 | 97 leads | $2,947.88 | |
| Reddit Ads | 13,486 | Not reported | $145.17 |
| Total | 683,940 | 388 reported results | $9,539.53 |
| Campaign | Status | Daily Budget | Impressions | Interactions | Phone Calls | Conv. Rate | Conversions | Cost/Conv | Spend |
|---|---|---|---|---|---|---|---|---|---|
| Phone Promo | Search #2 | Eligible | $10.00 | 144 | 16 | 9 | 37.50% | 6 | $10.67 | $64.03 |
| AIA | PMax #2 | Eligible | $5.00 | 3,027 | 137 | 4 | 2.19% | 3 | $10.96 | $32.87 |
| Phone Promo | PMax | Eligible | $5.00 | 151 | 22 | 5 | 9.09% | 2 | $5.84 | $11.68 |
| Phone Promo | Search | LEAD FORM | Eligible | $5.00 | 34 | 9 | 2 | 0% | 0 | N/A | $28.84 |
| AIA | Search | LEAD FORM | Eligible | $5.50 | 88 | 13 | 2 | 0% | 0 | N/A | $33.23 |
| Total (5 campaigns) | 3,444 | 197 | 22 | 11 | $15.51 | $170.65 |
| Campaign | Status | Daily Budget | Impressions | Interactions | Phone Calls | Conv. Rate | Conversions | Cost/Conv | Spend |
|---|---|---|---|---|---|---|---|---|---|
| Direct Checkout | ABF | Search (Targeting) | Eligible | $5.00 | 162 | 6 | 0 | 16.67% | 1 | $31.62 | $31.62 |
| Direct Checkout | ABF | Search (None) | Eligible | $5.00 | 295 | 8 | 0 | 0% | 0 | N/A | $37.40 |
| Direct Checkout | ABF | Search (None) [Intake] | Eligible | $5.00 | 117 | 10 | 0 | 0% | 0 | N/A | $36.90 |
| Direct Checkout | ABF | Search (Observation) | Eligible | $5.00 | 261 | 8 | 0 | 0% | 0 | N/A | $33.35 |
| Direct Checkout | ABF | Search (Observation) [Intake] | Eligible | $5.00 | 217 | 8 | 0 | 0% | 0 | N/A | $33.55 |
| Direct Checkout | ABF | Search (Targeting) [Intake] | Eligible | $5.00 | 88 | 7 | 0 | 0% | 0 | N/A | $35.92 |
| Total (6 of 8 campaigns) | 1,140 | 47 | 0 | 1 | $219.96 | $208.74 |
| Ad Creative | Status | Impressions | CTR | Spend |
|---|---|---|---|---|
| 5.d AIA | Active | 60,697 | 2.40% | $2,184.33 |
| 3.1 AT&T Internet Air for Business - AI | Active | 8,889 | 2.43% | $493.66 |
| AT&T Internet Air for Business - AI | Active | 7,687 | 2.34% | $473.75 |
| 5.e AIA | Active | 7,663 | 2.47% | $450.49 |
| Image #3 | Active | 27,064 | 1.23% | $450.44 |
| AIA 5 | Active | 9,292 | 1.92% | $431.29 |
| New Leads Ad | Active | 9,586 | 5.66% | $422.30 |
| Image #2 | Active | 8,836 | 2.34% | $230.08 |
| AIA 4 | Active | 3,537 | 3.28% | $209.95 |
| Monochromatic | Active | 3,181 | 2.01% | $157.42 |
| AIA Engagement Ad 1.3 | Active | 2,832 | 2.86% | $81.95 |
| AIA 4.1 | Active | 975 | 1.64% | $66.38 |
| AIA 3 | Active | 759 | 2.64% | $60.97 |
Note: Individual campaign performance, creative breakdowns, lead trend data, and leads by age are not available in the source PDF for Meta Ads V2. Account-level totals above are confirmed.
| Ad Group | Impressions | Clicks | CTR | CPC | Spend |
|---|---|---|---|---|---|
| AG1: Network Providers - Keywords & Interest Groups | 6,071 | 47 | 0.77% | $1.21 | $56.96 |
| AG1: Ground Fiber - Keywords & Interest Groups | 2,100 | 17 | 0.81% | $1.26 | $21.37 |
| AG2: Network Providers - Keywords & Communities | 1,550 | 17 | 1.10% | $1.27 | $21.58 |
| AG2: AIA - Keywords & Communities | 1,508 | 15 | 0.99% | $1.20 | $17.97 |
| AG1: AIA - Keywords & Interest Groups | 1,387 | 12 | 0.87% | $1.21 | $14.50 |
| AG2: Ground Fiber - Keywords & Communities | 870 | 9 | 1.03% | $1.42 | $12.80 |
| Total (6 ad groups) | 13,486 | 117 | 0.87% | $1.24 | $145.17 |
Reddit Insight: Keywords & Communities targeting (Ad Group 2) consistently outperforms Keywords & Interest Groups (Ad Group 1) in CTR across all three product categories, with Community-targeted groups averaging 1.04% CTR vs 0.82% for Interest Group targeting.